Many companies underestimate the power and importance of packaging design. It’s at the ‘point-of-purchase’ when the final decision of which product to buy is made and this area of design must live up to the standards of all of the other parts of the marketing mix and continue to reinforce the ‘promise’ of the product.
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John Chaffe
Desbrow Thompson Chaffe Ltd
3 - 4 Kirby Street
LONDON EC1N 8TS
(please note our new address)
Tel: +44 (0)20 7253 5040
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